@font-face{font-family:"Fraunces";src:url("fonts/Fraunces-roman-20260918.woff2") format("woff2");font-weight:100 900;font-style:normal;font-display:swap}
@font-face{font-family:"Fraunces";src:url("fonts/Fraunces-italic-20260918.woff2") format("woff2");font-weight:100 900;font-style:italic;font-display:swap}
@font-face{font-family:"Inter";src:url("fonts/Inter-100-900.woff2") format("woff2");font-weight:100 900;font-style:normal;font-display:swap}

/* Frankli v10 — after dark.
   A warm, low-lit room: near-black with brown in it, bone type, one ember
   accent that behaves like light (it glows, it never fills a block).
   Atmosphere = two slow light sources + vignette + film grain.
   Everything stays dark top to bottom — no white bands breaking the mood. */
:root{
  --night:#0C0A09;      /* the room */
  --night-2:#131110;    /* a step up: contact band, hover rows */
  --night-3:#1B1815;    /* raised surfaces */
  --line:#2A2521;       /* hairlines */
  --line-2:#3D352F;     /* hairline on hover / dotted rule */
  --bone:#EFE6D8;       /* headings, primary text */
  --ash:#BDB3A6;        /* body copy */
  --smoke:#8E857B;      /* labels, fine print */
  --ember:#F9613C;      /* the one accent: light, not paint */
  --display:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"Inter",Helvetica,Arial,sans-serif;
  --gut:32px;
  --wide:1180px;
  --disp-roman:"opsz" 144,"SOFT" 30,"WONK" 0;
  --disp-italic:"opsz" 144,"SOFT" 60,"WONK" 1;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:90px;-webkit-text-size-adjust:100%;background:var(--night)}
body{position:relative;margin:0;background:var(--night);color:var(--bone);font-family:var(--sans);font-weight:400;
  font-size:16px;line-height:1.7;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;overflow-x:hidden}
/* film grain over everything */
body::after{content:"";position:fixed;inset:-50%;z-index:90;pointer-events:none;
  background:url("grain-20260918.png") repeat;background-size:128px 128px;opacity:.07}
::selection{background:var(--ember);color:var(--night)}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
button,input,select,textarea{font:inherit;color:inherit}
button{cursor:pointer}
.shell{width:min(var(--wide),calc(100% - (var(--gut) * 2)));margin-inline:auto}
.narrow{width:min(760px,calc(100% - (var(--gut) * 2)));margin-inline:auto}
:focus-visible{outline:1px solid var(--ember);outline-offset:4px}
.skip-link{position:fixed;z-index:200;top:10px;left:10px;transform:translateY(-160%);
  background:var(--bone);color:var(--night);padding:12px 18px}
.skip-link:focus{transform:translateY(0)}
main,.masthead,.site-footer{position:relative;z-index:2}

/* ---------- atmosphere (hero lighting) ---------- */
.atmos{position:absolute;z-index:0;top:0;left:0;right:0;height:min(112vh,1060px);overflow:hidden;pointer-events:none}
.atmos::after{content:"";position:absolute;inset:0;
  background:radial-gradient(ellipse 80% 70% at 50% 42%,transparent 35%,rgba(12,10,9,.55) 75%,var(--night) 100%),
             linear-gradient(to bottom,transparent 70%,var(--night) 100%)}
.glow{position:absolute;border-radius:50%;will-change:transform}
.g1{width:78vw;height:78vw;max-width:1100px;max-height:1100px;left:40%;top:10%;
  background:radial-gradient(closest-side,rgba(249,97,60,.36),rgba(214,74,40,.16) 42%,rgba(120,36,20,.06) 66%,transparent 78%);
  animation:drift-a 26s ease-in-out infinite alternate}
.g2{width:70vw;height:70vw;max-width:980px;max-height:980px;left:-22%;top:-30%;
  background:radial-gradient(closest-side,rgba(118,34,28,.42),rgba(80,22,20,.16) 50%,transparent 76%);
  animation:drift-b 32s ease-in-out infinite alternate}
.g3{width:46vw;height:30vw;left:27%;top:18%;
  background:radial-gradient(closest-side,rgba(239,230,216,.06),transparent 80%);
  animation:drift-b 40s ease-in-out infinite alternate-reverse}
@keyframes drift-a{0%{transform:translate3d(0,0,0) scale(1)}50%{transform:translate3d(-6%,4%,0) scale(1.08)}100%{transform:translate3d(-12%,-3%,0) scale(.96)}}
@keyframes drift-b{0%{transform:translate3d(0,0,0) scale(1)}100%{transform:translate3d(8%,6%,0) scale(1.1)}}

/* ---------- type ---------- */
h1,h2,h3{margin:0;font-family:var(--display);font-weight:420;font-variation-settings:var(--disp-roman);
  letter-spacing:-.032em;line-height:1;color:var(--bone)}
em{font-style:italic}
h1 em,h2 em,h3 em,.statement em,.shout em,.flag-word em{font-weight:340;font-variation-settings:var(--disp-italic);letter-spacing:-.02em}
.dot{color:var(--ember);text-shadow:0 0 .35em rgba(249,97,60,.65),0 0 1.2em rgba(249,97,60,.35)}
.eyebrow{margin:0 0 40px;font-size:.68rem;letter-spacing:.3em;text-transform:uppercase;color:var(--smoke);font-weight:500}
.lede{color:var(--ash);font-weight:300;font-size:1.06rem;line-height:1.8}

/* ---------- header ---------- */
.masthead{padding:34px 0 0}
.mast-row{display:flex;justify-content:space-between;align-items:center;gap:24px;
  font-size:.68rem;letter-spacing:.18em;text-transform:uppercase;color:var(--smoke);font-weight:500}
.brand{display:block;width:112px;flex:0 0 auto}
.mast-mid{flex:1 1 auto;text-align:center}
.mast-cta{position:relative;display:inline-flex;align-items:center;gap:7px;color:var(--bone);padding:10px 0;
  border-bottom:1px solid rgba(239,230,216,.55);transition:color .2s ease,border-color .2s ease}
.mast-cta:hover{color:var(--ember);border-bottom-color:var(--ember)}
.menu-btn{display:none;background:none;border:0;padding:12px 0;font-size:.68rem;letter-spacing:.18em;
  text-transform:uppercase;color:var(--bone);font-weight:500;border-bottom:1px solid var(--bone)}
.nav{display:flex;gap:34px;justify-content:center;padding:26px 0 0;
  font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:var(--smoke);font-weight:500}
.nav a{padding:8px 0;border-bottom:1px solid transparent;transition:color .2s ease,border-color .2s ease}
.nav a:hover{color:var(--bone);border-bottom-color:var(--bone)}

/* ---------- hero ---------- */
.hero{position:relative;min-height:min(86vh,820px);display:flex;flex-direction:column;justify-content:center;
  align-items:center;text-align:center;padding:96px 0 120px}
.hero h1{font-size:clamp(3rem,7.8vw,6.6rem);max-width:15ch;margin-inline:auto;line-height:.98;
  text-shadow:0 2px 40px rgba(0,0,0,.35)}
.hero .lede{margin:44px auto 0;max-width:46ch}
.hero .go{margin-top:56px}

/* text links */
.go{position:relative;display:inline-block;font-size:.76rem;letter-spacing:.22em;text-transform:uppercase;font-weight:500;
  padding-bottom:9px;border-bottom:1px solid rgba(239,230,216,.6);color:var(--bone);transition:color .25s ease,border-color .25s ease,text-shadow .25s ease}
.go:hover{color:var(--ember);border-bottom-color:var(--ember);text-shadow:0 0 18px rgba(249,97,60,.45)}
.go-soft{border-bottom-color:var(--line-2);color:var(--smoke)}
.go::after,.mast-cta::after,.details a::after{content:"";position:absolute;left:0;right:0;top:-11px;bottom:-8px}
.go-soft:hover{color:var(--bone);border-bottom-color:var(--bone)}

/* ---------- sections ---------- */
.band{position:relative;padding:130px 0;border-top:1px solid var(--line)}
.band.open{border-top:0}
.band-label{margin:0 0 56px;font-size:.68rem;letter-spacing:.3em;text-transform:uppercase;color:var(--smoke);font-weight:500}
.centre{text-align:center}
.centre .band-label{margin-inline:auto}
h2{font-size:clamp(2.2rem,5.4vw,4.3rem);max-width:18ch}
.centre h2{margin-inline:auto}
.statement{font-size:clamp(1.7rem,4vw,3.2rem);line-height:1.24;letter-spacing:-.028em;max-width:26ch;
  margin-inline:auto;font-family:var(--display);font-weight:400;font-variation-settings:var(--disp-roman);color:var(--bone)}
.after-h2{margin:36px auto 0;max-width:52ch}

/* figures */
.figures{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:96px;
  border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.figure{padding:60px 30px;text-align:center;border-left:1px solid var(--line)}
.figure:first-child{border-left:0}
.figure b{display:block;font-family:var(--display);font-weight:300;font-variation-settings:"opsz" 144,"SOFT" 40,"WONK" 0;
  font-size:clamp(3.6rem,7.4vw,6rem);letter-spacing:-.045em;line-height:1;
  background:linear-gradient(180deg,#F7F0E4 20%,#A89C8E 100%);-webkit-background-clip:text;background-clip:text;color:transparent}
.figure span{display:block;margin-top:20px;color:var(--smoke);font-size:.92rem;font-weight:300;line-height:1.65;max-width:24ch;margin-inline:auto}

/* section head → its content */
.centre+.offers,.centre+.tabs,.centre+.day,.centre+.steps,.centre+.strip,.centre+.benefits,.centre+.quotes,.centre+.samples,.centre+.guides,.centre+.jump,.centre+.gloss{margin-top:76px}
.figures+.quotes{margin-top:56px}

/* ---------- offer list ---------- */
.offers{border-top:1px solid var(--line)}
.offer{position:relative;display:grid;grid-template-columns:52px minmax(0,1fr) minmax(0,1.35fr) 190px;gap:40px;
  padding:54px 24px;margin:0 -24px;border-bottom:1px solid var(--line);align-items:start;transition:background .35s ease}
.offer::before{content:"";position:absolute;left:0;top:-1px;height:1px;width:100%;background:var(--ember);
  box-shadow:0 0 14px rgba(249,97,60,.6);transform:scaleX(0);transform-origin:left;transition:transform .6s cubic-bezier(.2,.7,.2,1)}
.offer:hover{background:linear-gradient(90deg,rgba(249,97,60,.05),rgba(19,17,16,.9) 40%)}
.offer:hover::before{transform:scaleX(1)}
.offer .num{font-size:.7rem;letter-spacing:.18em;color:var(--smoke);padding-top:10px;font-weight:500}
.offer h3{font-size:2.4rem;letter-spacing:-.03em}
.offer .kind{margin:14px 0 0;font-size:.66rem;letter-spacing:.18em;text-transform:uppercase;color:var(--smoke);line-height:1.9;font-weight:500}
.offer p{margin:0;color:var(--ash);font-weight:300}
.offer .inc{margin:18px 0 0;padding:0;list-style:none;color:var(--smoke);font-size:.88rem;font-weight:300;line-height:1.9}
.offer .terms{text-align:right}
.offer .fee{margin:0;font-family:var(--display);font-weight:400;font-variation-settings:var(--disp-roman);
  font-size:1.7rem;letter-spacing:-.025em;line-height:1.1;color:var(--bone)}
.offer .fine{margin:10px 0 0;color:var(--smoke);font-size:.84rem;font-weight:300;line-height:1.6}
.offer .go{margin-top:22px}

/* flagship line */
.flagship{position:relative;margin-top:80px;text-align:center;padding:72px 0 8px}
.flagship::before{content:"";position:absolute;left:50%;top:0;width:min(560px,80%);height:280px;transform:translateX(-50%);
  background:radial-gradient(closest-side,rgba(249,97,60,.12),transparent 80%);pointer-events:none}
.flagship>*{position:relative}
.flagship h3{font-size:clamp(2rem,4vw,3rem);max-width:20ch;margin-inline:auto}
.flagship p{margin:26px auto 0;max-width:52ch;color:var(--ash);font-weight:300}
.flagship .go{margin-top:34px}

/* ---------- day list ---------- */
.day{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}
.day li{position:relative;display:grid;grid-template-columns:130px 170px minmax(0,1fr);gap:40px;align-items:baseline;
  padding:36px 0;border-bottom:1px solid var(--line)}
.day li:first-child .t{color:var(--ember);text-shadow:0 0 14px rgba(249,97,60,.45)}
.day .t{margin:0;font-size:.68rem;letter-spacing:.18em;text-transform:uppercase;color:var(--smoke);font-weight:500}
.day .v{margin:0;font-family:var(--display);font-style:italic;font-weight:340;font-variation-settings:var(--disp-italic);
  font-size:1.7rem;letter-spacing:-.02em;color:var(--bone)}
.day .d{margin:0;color:var(--ash);font-weight:300}
.day .d strong{color:var(--bone);font-weight:500}

/* ---------- industries ---------- */
.tabs{position:relative}
.tabs>input{position:absolute;opacity:0;width:1px;height:1px;pointer-events:none}
.tab-labels{display:flex;justify-content:center;flex-wrap:wrap;gap:30px;margin-bottom:64px;
  font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;font-weight:500}
.tab-labels label{cursor:pointer;color:var(--smoke);padding:10px 0;border-bottom:1px solid transparent;transition:color .2s ease}
.tab-labels label:hover{color:var(--bone)}
.ind{display:none;text-align:center}
.ind h3{font-size:clamp(1.9rem,3.6vw,2.8rem);max-width:18ch;margin-inline:auto}
.ind .first{margin:30px auto 0;max-width:52ch;color:var(--ash);font-weight:300}
.leaks{list-style:none;margin:56px auto 0;padding:0;max-width:820px;border-top:1px solid var(--line)}
.leaks li{display:grid;grid-template-columns:44px 1fr;gap:22px;text-align:left;padding:28px 0;border-bottom:1px solid var(--line)}
.leaks b{font-size:.68rem;letter-spacing:.14em;color:var(--smoke);padding-top:8px;font-weight:500}
.leaks strong{display:block;font-family:var(--display);font-weight:420;font-variation-settings:var(--disp-roman);
  font-size:1.3rem;letter-spacing:-.018em;margin-bottom:7px;color:var(--bone)}
.leaks span{color:var(--smoke);font-weight:300;font-size:.94rem}
#i-law:checked~.tab-labels label[for=i-law],#i-med:checked~.tab-labels label[for=i-med],#i-salon:checked~.tab-labels label[for=i-salon],#i-acct:checked~.tab-labels label[for=i-acct],#i-prem:checked~.tab-labels label[for=i-prem]{color:var(--bone);border-bottom-color:var(--ember);box-shadow:0 8px 14px -12px rgba(249,97,60,.9)}
#i-law:checked~.tab-panels .p-law,#i-med:checked~.tab-panels .p-med,#i-salon:checked~.tab-panels .p-salon,#i-acct:checked~.tab-panels .p-acct,#i-prem:checked~.tab-panels .p-prem{display:block}

/* ---------- steps ---------- */
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:0}
.steps li{padding:48px 36px;border-left:1px solid var(--line);text-align:center}
.steps li:first-child{border-left:0}
.steps .n{display:block;font-family:var(--display);font-weight:300;font-variation-settings:"opsz" 144,"SOFT" 0,"WONK" 0;
  font-size:4.6rem;letter-spacing:-.04em;line-height:1;margin-bottom:26px;color:transparent;-webkit-text-stroke:1px rgba(239,230,216,.7)}
.steps h3{font-size:1.5rem;margin-bottom:14px}
.steps p{margin:0;color:var(--smoke);font-weight:300;font-size:.94rem}

/* ---------- about ---------- */
.about{text-align:center;overflow:hidden}
.about::before{content:"";position:absolute;left:50%;top:10%;width:min(900px,110vw);height:520px;transform:translateX(-50%);
  background:radial-gradient(closest-side,rgba(118,34,28,.22),rgba(249,97,60,.05) 55%,transparent 80%);pointer-events:none}
.about>.narrow{position:relative}
.about p{margin:34px auto 0;max-width:56ch;color:var(--ash);font-weight:300}
.about .sig{margin-top:30px;font-size:.68rem;letter-spacing:.24em;text-transform:uppercase;color:var(--smoke);font-weight:500}
.founder-photo{width:220px;margin:0 auto 44px;filter:grayscale(1) contrast(1.05) brightness(.9)}

/* ---------- contact: warm light at the door ---------- */
.contact{position:relative;overflow:hidden;text-align:center;background:var(--night-2)}
.contact::before{content:"";position:absolute;left:50%;bottom:-38%;width:130%;height:90%;transform:translateX(-50%);
  background:radial-gradient(closest-side,rgba(249,97,60,.18),rgba(118,34,28,.12) 55%,transparent 80%);pointer-events:none}
.contact>.shell{position:relative}
.contact h2{font-size:clamp(2.8rem,6.6vw,5.2rem);margin-inline:auto}
.contact .lede{margin:34px auto 0;max-width:46ch}
.form{margin:70px auto 0;max-width:640px;text-align:left}
.f-row{display:grid;grid-template-columns:1fr 1fr;gap:32px}
.form label{display:block;margin-bottom:34px}
.form label>span{display:block;margin-bottom:12px;font-size:.66rem;letter-spacing:.2em;
  text-transform:uppercase;color:var(--smoke);font-weight:500}
.form small{letter-spacing:0;text-transform:none;font-size:.8rem}
.form input:not([type=checkbox]),.form select,.form textarea{width:100%;border:0;border-bottom:1px solid var(--line-2);
  background:transparent;padding:10px 0 14px;font-size:16px;font-weight:300;outline:none;resize:none;border-radius:0;color:var(--bone);
  transition:border-color .2s ease}
.form ::placeholder{color:#6F675F;opacity:1}
.form textarea{min-height:96px}
.form input:focus,.form select:focus,.form textarea:focus{border-bottom-color:var(--bone)}
.form select option{color:var(--night)}
.form .consent{display:grid;grid-template-columns:20px 1fr;gap:14px;align-items:start;margin:0 0 34px;padding:6px 0}
.form .consent span{margin:0;font-size:.86rem;letter-spacing:0;text-transform:none;color:var(--ash);font-weight:300;line-height:1.6}
.consent input{appearance:none;-webkit-appearance:none;width:18px;height:18px;margin:3px 0 0;border:1px solid var(--line-2);
  background:transparent;border-radius:0;cursor:pointer;transition:background .2s ease,border-color .2s ease}
.consent input:hover{border-color:var(--smoke)}
.consent input:checked{background:var(--ember) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12'%3E%3Cpath d='M2.5 6.2l2.3 2.3 4.7-5' fill='none' stroke='%230C0A09' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/12px no-repeat;border-color:var(--ember)}
.consent a{border-bottom:1px solid var(--line-2)}
.f-note{margin:0 0 30px;color:var(--smoke);font-size:.82rem;font-weight:300}
.submit{width:100%;background:var(--bone);color:var(--night);border:1px solid var(--bone);
  padding:22px;font-size:.76rem;letter-spacing:.22em;text-transform:uppercase;font-weight:600;border-radius:0;
  transition:background .25s ease,color .25s ease,border-color .25s ease,box-shadow .25s ease}
.submit:hover{background:var(--ember);border-color:var(--ember);color:var(--night);box-shadow:0 0 40px -6px rgba(249,97,60,.55)}
.honeypot{position:absolute!important;width:1px!important;height:1px!important;padding:0!important;
  margin:-1px!important;overflow:hidden!important;clip:rect(0,0,0,0)!important;white-space:nowrap!important;border:0!important}
.details{display:flex;justify-content:center;flex-wrap:wrap;gap:44px;margin-top:70px;
  font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;color:var(--smoke);font-weight:500}
.details a{position:relative;color:var(--bone);border-bottom:1px solid var(--line-2);padding-bottom:4px}
.details a:hover{border-bottom-color:var(--ember)}

/* ---------- footer ---------- */
.site-footer{border-top:1px solid var(--line);padding:44px 0 56px;background:var(--night)}
.f-row-in{display:flex;justify-content:space-between;align-items:center;gap:28px;flex-wrap:wrap;
  font-size:.66rem;letter-spacing:.18em;text-transform:uppercase;color:var(--smoke);font-weight:500}
.f-row-in nav{display:flex;gap:28px}
.f-row-in a{padding:8px 0}
.f-row-in a:hover{color:var(--bone)}
.f-brand{width:92px}

/* ---------- utility pages ---------- */
.utility{padding:80px 0 110px}
.utility h1{font-size:clamp(2.2rem,5vw,3.8rem);max-width:18ch}
.utility .lede{margin:34px 0 0;max-width:62ch}
.utility h2{margin:52px 0 14px;font-size:1.5rem;max-width:none}
.utility p,.utility li{max-width:66ch;color:var(--ash);font-weight:300}
.utility ul{padding-left:20px}
.utility .row{display:flex;gap:40px;flex-wrap:wrap;margin-top:44px}
.meta{margin:20px 0 0;font-size:.66rem;letter-spacing:.2em;text-transform:uppercase;color:var(--smoke);font-weight:500}

/* ---------- dotted rule + shout ---------- */
.squig{position:relative;z-index:2;display:block;width:100%;height:110px;margin:-30px 0 -40px}
.squig path{fill:none;stroke:var(--line-2);stroke-width:1.3;stroke-dasharray:2 8;stroke-linecap:round}
.shout{position:relative;overflow:hidden;padding:170px 0;border-top:1px solid var(--line);text-align:center}
.shout::before{content:"";position:absolute;left:50%;top:58%;width:min(1200px,120vw);height:640px;transform:translate(-50%,-50%);
  background:radial-gradient(closest-side,rgba(249,97,60,.22),rgba(150,40,26,.12) 45%,rgba(80,22,20,.05) 65%,transparent 80%);
  pointer-events:none;animation:breathe 9s ease-in-out infinite alternate}
@keyframes breathe{from{opacity:.75;transform:translate(-50%,-50%) scale(.96)}to{opacity:1;transform:translate(-50%,-50%) scale(1.04)}}
.shout .shell{position:relative}
.shout p{margin:0 auto;font-family:var(--display);font-weight:400;font-variation-settings:var(--disp-roman);color:var(--bone);
  font-size:clamp(2.8rem,9.4vw,7.8rem);line-height:.94;letter-spacing:-.04em;max-width:14ch}
.shout small{display:block;margin-top:42px;font-size:.68rem;letter-spacing:.3em;
  text-transform:uppercase;color:var(--smoke);font-weight:500}

/* big display word */
.flag-word{font-family:var(--display);font-weight:400;font-variation-settings:var(--disp-roman);
  font-size:clamp(3.6rem,11vw,9.4rem);line-height:.88;letter-spacing:-.045em;
  text-align:right;margin:0 0 -8px;color:var(--bone);max-width:none}
.centre .flag-word{text-align:center;margin-inline:auto}

/* ---------- reveal ---------- */
.js .reveal{opacity:0;transform:translateY(14px);transition:opacity 1s ease,transform 1s ease}
.js .reveal.is-in{opacity:1;transform:none}

/* ================= responsive ================= */
@media(max-width:1000px){
  .offer{grid-template-columns:44px minmax(0,1fr);gap:16px 24px}
  .offer .mid,.offer .terms{grid-column:2}
  .offer .terms{text-align:left;margin-top:14px}
  .day li{grid-template-columns:118px 1fr;gap:10px 28px}
  .day .d{grid-column:1/-1}
  .figures,.steps{grid-template-columns:1fr}
  .figure,.steps li{border-left:0;border-top:1px solid var(--line);padding-inline:0}
  .figure:first-child,.steps li:first-child{border-top:0}
}
@media(max-width:680px){
  :root{--gut:22px}
  html{scroll-padding-top:76px}
  body{font-size:15.5px}
  .masthead{padding-top:24px}
  .brand{width:96px}
  .mast-mid,.mast-cta{display:none}
  .menu-btn{display:inline-block}
  .nav{display:none;flex-direction:column;align-items:center;gap:0;padding-top:22px}
  .nav.open{display:flex}
  .nav a{display:block;width:100%;text-align:center;padding:16px 0;border-bottom:1px solid var(--line)}
  .nav a:last-child{border-bottom:0}
  html:not(.js) .menu-btn{display:none}
  html:not(.js) .nav{display:flex}
  .atmos{height:760px}
  .g1{width:150vw;height:150vw;left:5%;top:14%}
  .g2{width:130vw;height:130vw;left:-60%;top:-30%}
  .hero{min-height:0;padding:80px 0 90px}
  .hero h1{font-size:clamp(2.6rem,11.5vw,3.5rem);max-width:13ch}
  .hero .lede{margin-top:32px;font-size:1rem}
  .hero .go{margin-top:42px}
  .eyebrow{margin-bottom:28px;font-size:.62rem;letter-spacing:.24em}
  .band{padding:80px 0}
  .band-label{margin-bottom:36px}
  h2{font-size:clamp(1.9rem,8vw,2.5rem);max-width:none}
  .statement{font-size:clamp(1.45rem,6.6vw,1.95rem);max-width:none}
  .after-h2{margin-top:26px}
  .figures{margin-top:56px}
  .figure{padding:34px 0}
  .figure b{font-size:3.4rem}
  .offer{grid-template-columns:1fr;gap:12px;padding:40px 0;margin:0}
  .offer .num{padding-top:0}
  .offer .mid,.offer .terms{grid-column:auto}
  .offer h3{font-size:1.9rem}
  .offer .go{margin-top:18px}
  .flagship{margin-top:48px;padding-top:48px}
  .day li{grid-template-columns:1fr;gap:6px;padding:28px 0}
  .tab-labels{gap:18px 22px;margin-bottom:40px}
  .leaks li{grid-template-columns:34px 1fr;gap:14px;padding:22px 0}
  .steps li{padding:36px 0}
  .steps .n{font-size:3.6rem}
  .founder-photo{width:170px;margin-bottom:34px}
  .form{margin-top:48px}
  .f-row{grid-template-columns:1fr;gap:0}
  .details{gap:24px;margin-top:52px;flex-direction:column}
  .site-footer{padding:34px 0 44px}
  .f-row-in{flex-direction:column;align-items:flex-start;gap:16px}
  .f-row-in nav{flex-wrap:wrap;gap:20px}
  .utility{padding:56px 0 80px}
  .squig{height:64px;margin:-16px 0 -24px}
  .shout{padding:100px 0}
  .shout p{font-size:clamp(2.4rem,11.5vw,3.4rem);max-width:none}
  .shout small{margin-top:26px}
  .flag-word{font-size:clamp(2.9rem,16vw,3.9rem);margin-bottom:-4px}
}

/* =================================================================
   v10.1 — multi-page: inner-page hero, strips, benefits, proof,
   manifesto, glossary, guides, newsletter
   ================================================================= */
.atmos.short{height:min(84vh,780px)}
.nav a[aria-current="page"]{color:var(--bone);border-bottom-color:var(--ember)}
.hero h1 .l{display:block}
.more{margin-top:60px;text-align:center}

/* inner-page hero */
.page-hero{position:relative;padding:120px 0 110px;text-align:center}
.page-hero h1{font-size:clamp(2.9rem,6.8vw,5.6rem);max-width:16ch;margin-inline:auto;line-height:1}
.page-hero .lede{margin:38px auto 0;max-width:52ch}

/* placeholder — dashed ember frame + label so it can't ship unnoticed */
.ph{position:relative;outline:1px dashed rgba(249,97,60,.6);outline-offset:-1px}
.ph::before{content:"Placeholder";position:absolute;z-index:1;top:-8px;left:18px;padding:0 8px;background:var(--night);
  font-size:.58rem;line-height:16px;letter-spacing:.24em;text-transform:uppercase;color:var(--ember);font-weight:600}
.ph-note{margin:22px auto 0;max-width:60ch;text-align:center;font-size:.8rem;color:var(--smoke);font-weight:300}

/* strips: industries / tools */
.strip{display:flex;flex-wrap:wrap;justify-content:center;gap:16px 46px;margin:0;padding:36px 0;list-style:none;
  border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  font-size:.74rem;letter-spacing:.24em;text-transform:uppercase;color:var(--ash);font-weight:500}
.strip a{transition:color .2s ease}
.strip a:hover{color:var(--ember)}
.strip.tools{color:var(--smoke);font-size:.7rem;gap:14px 40px}

/* benefits */
.benefits{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line)}
.benefits li{padding:46px 38px 50px;border-bottom:1px solid var(--line);border-left:1px solid var(--line)}
.benefits li:nth-child(3n+1){border-left:0;padding-left:0}
.benefits b{display:block;font-size:.68rem;letter-spacing:.2em;color:var(--ember);font-weight:500;margin-bottom:24px}
.benefits h3{font-size:1.6rem;margin-bottom:14px}
.benefits p{margin:0;color:var(--ash);font-weight:300;font-size:.96rem}

/* compact service rows (home) */
.offer.compact{grid-template-columns:52px minmax(0,1fr) minmax(0,1.35fr) 190px;padding:40px 24px}
.offer.compact h3{font-size:2rem}

/* testimonials */
.quotes{display:grid;grid-template-columns:repeat(2,1fr);gap:44px;margin-top:8px}
.quotes.three{grid-template-columns:repeat(3,1fr);gap:36px}
.quote{margin:0;padding:50px 44px 44px;text-align:left}
.quote blockquote{margin:0;font-family:var(--display);font-style:italic;font-weight:340;font-variation-settings:var(--disp-italic);
  font-size:1.55rem;line-height:1.38;letter-spacing:-.01em;color:var(--bone)}
.quotes.three .quote blockquote{font-size:1.28rem}
.quote figcaption{margin-top:28px;font-size:.66rem;letter-spacing:.22em;text-transform:uppercase;color:var(--smoke);font-weight:500}
.figures.four{grid-template-columns:repeat(4,1fr)}
.figures .ph{outline-offset:-10px}
.figure small{display:block;margin-top:8px;font-size:.66rem;letter-spacing:.2em;text-transform:uppercase;color:var(--smoke)}

/* work samples */
.samples{display:grid;grid-template-columns:repeat(2,1fr);gap:40px}
.sample{margin:0}
.sample .frame{aspect-ratio:4/3;display:grid;place-items:center;
  background:radial-gradient(ellipse at 70% 80%,rgba(249,97,60,.08),transparent 60%),linear-gradient(160deg,var(--night-3),var(--night-2));
  color:var(--smoke);font-size:.68rem;letter-spacing:.24em;text-transform:uppercase}
.sample figcaption{display:flex;justify-content:space-between;gap:20px;margin-top:18px;font-size:.66rem;letter-spacing:.2em;text-transform:uppercase;color:var(--smoke)}
.sample figcaption strong{color:var(--bone);font-weight:500}

/* Vision & Audacity */
.manifesto{position:relative;overflow:hidden;text-align:center}
.manifesto::before{content:"";position:absolute;left:50%;top:0;width:min(1100px,120vw);height:620px;transform:translateX(-50%);
  background:radial-gradient(closest-side,rgba(249,97,60,.13),rgba(118,34,28,.12) 50%,transparent 80%);pointer-events:none}
.manifesto>.shell{position:relative}
.manifesto .big{margin:0 auto;max-width:15ch;font-family:var(--display);font-weight:400;font-variation-settings:var(--disp-roman);
  font-size:clamp(2.6rem,6.4vw,5.4rem);line-height:1.02;letter-spacing:-.035em;color:var(--bone)}
.manifesto .big em{font-weight:340;font-variation-settings:var(--disp-italic)}
.manifesto .cols{display:grid;grid-template-columns:1fr 1fr;gap:0;max-width:1000px;margin:84px auto 0;text-align:left;
  border-top:1px solid var(--line)}
.manifesto .cols>div{padding:44px 44px 0 0}
.manifesto .cols>div+div{padding:44px 0 0 44px;border-left:1px solid var(--line)}
.manifesto .cols h3{font-size:2.2rem;margin-bottom:18px}
.manifesto .cols p{margin:0;color:var(--ash);font-weight:300}

/* founder */
.founder{display:grid;grid-template-columns:300px minmax(0,1fr);gap:64px;align-items:center;max-width:1000px;margin:0 auto}
.founder .frame{aspect-ratio:4/5;display:grid;place-items:center;background:linear-gradient(160deg,var(--night-3),var(--night-2));
  color:var(--smoke);font-size:.66rem;letter-spacing:.24em;text-transform:uppercase}
.founder .statement{margin:0;text-align:left;max-width:none;font-size:clamp(1.8rem,3.6vw,2.8rem)}
.founder p{color:var(--ash);font-weight:300;margin:26px 0 0}
.founder .sig{margin-top:30px;font-size:.68rem;letter-spacing:.24em;text-transform:uppercase;color:var(--smoke);font-weight:500}

/* industries, stacked */
.ind-block{text-align:center}
.ind-block h2{font-size:clamp(2.1rem,4.6vw,3.6rem)}
.ind-block .first{margin:30px auto 0;max-width:52ch;color:var(--ash);font-weight:300}

/* guides */
.guides{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.guide{padding:46px 36px 50px;border-left:1px solid var(--line);text-align:left}
.guide:first-child{border-left:0;padding-left:0}
.guide .k{font-size:.64rem;letter-spacing:.22em;text-transform:uppercase;color:var(--ember);font-weight:500}
.guide h3{font-size:1.55rem;margin:20px 0 14px}
.guide p{margin:0;color:var(--smoke);font-weight:300;font-size:.94rem}

/* glossary — Say What Now? */
.jump{display:flex;flex-wrap:wrap;justify-content:center;gap:6px 18px;margin:0 0 56px;padding:0;list-style:none;
  font-size:.72rem;letter-spacing:.18em;color:var(--smoke);font-weight:500}
.jump a:hover{color:var(--ember)}
.gloss{list-style:none;margin:0 auto;padding:0;max-width:960px;border-top:1px solid var(--line);text-align:left}
.gloss li{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.6fr);gap:44px;padding:36px 0;border-bottom:1px solid var(--line);scroll-margin-top:100px}
.gloss dfn{display:block;font-style:normal;font-family:var(--display);font-weight:420;font-variation-settings:var(--disp-roman);
  font-size:1.65rem;line-height:1.1;letter-spacing:-.02em;color:var(--bone)}
.gloss .aka{display:block;margin-top:10px;font-size:.64rem;letter-spacing:.2em;text-transform:uppercase;color:var(--smoke);font-weight:500}
.gloss p{margin:0;color:var(--ash);font-weight:300}
.gloss p.why{margin-top:14px;color:var(--bone);font-weight:400}
.gloss p.why span{margin-right:8px;font-size:.64rem;letter-spacing:.2em;text-transform:uppercase;color:var(--ember);font-weight:500}

/* newsletter — Money Talks */
.newsletter{position:relative;text-align:center;border-top:1px solid var(--line)}
.newsletter h2{margin-inline:auto}
.nl-form{display:flex;align-items:stretch;max-width:560px;margin:46px auto 0;border-bottom:1px solid var(--line-2);transition:border-color .2s ease}
.nl-form:focus-within{border-bottom-color:var(--bone)}
.nl-form label{flex:1}
.nl-form input[type=email]{width:100%;background:transparent;border:0;border-radius:0;padding:16px 0;font-size:16px;color:var(--bone);font-weight:300;outline:none}
.nl-form input::placeholder{color:#6F675F;opacity:1}
.nl-form button{background:transparent;border:0;color:var(--bone);font-size:.74rem;letter-spacing:.22em;text-transform:uppercase;font-weight:500;
  padding:16px 0 16px 24px;transition:color .2s ease,text-shadow .2s ease}
.nl-form button:hover{color:var(--ember);text-shadow:0 0 16px rgba(249,97,60,.45)}
.nl-fine{margin:16px 0 0;font-size:.8rem;color:var(--smoke);font-weight:300}
.sr{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap}

.f-tag{color:var(--ash)}

@media(max-width:1000px){
  .benefits,.guides{grid-template-columns:1fr 1fr}
  .benefits li,.benefits li:nth-child(3n+1){border-left:0;padding-left:0;padding-right:24px}
  .guide,.guide:first-child{border-left:0;padding-left:0}
  .quotes.three{grid-template-columns:1fr}
  .figures.four{grid-template-columns:1fr 1fr}
  .founder{grid-template-columns:220px minmax(0,1fr);gap:40px}
  .offer.compact{grid-template-columns:44px minmax(0,1fr)}
}
@media(max-width:680px){
  .page-hero{padding:80px 0 70px}
  .page-hero h1{font-size:clamp(2.4rem,11vw,3.3rem)}
  .benefits,.guides,.quotes,.samples,.manifesto .cols,.figures.four{grid-template-columns:1fr}
  .benefits li{padding:34px 0}
  .quote{padding:40px 26px 34px}
  .quote blockquote{font-size:1.3rem}
  .manifesto .cols>div,.manifesto .cols>div+div{padding:34px 0 0;border-left:0}
  .manifesto .cols>div+div{margin-top:34px;border-top:1px solid var(--line)}
  .founder{grid-template-columns:1fr;gap:34px}
  .founder .frame{max-width:260px;margin:0 auto}
  .founder .statement{text-align:center}
  .founder p,.founder .sig{text-align:center}
  .gloss li{grid-template-columns:1fr;gap:14px;padding:28px 0}
  .strip{gap:14px 26px;font-size:.66rem}
  .offer.compact{grid-template-columns:1fr;padding:34px 0}
}

@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition-duration:.01ms!important}
  .js .reveal{opacity:1;transform:none}
}