Field notes
A point of view.
Something to back it up.
Notes on marketing, acquisition, and the business behind the work.
StrategyAcquisitionCreativeSystemsMeasurement
Strategy / Field notes
@tobefrankli
Marketing owes sales an arsenal.
What sales should actually get from marketing—and how to spot the gaps.
Read the article ↗Strategy / Field notesYour marketing budget has a job.
How to question a marketing plan without learning an entirely new language.
Read the article ↗Strategy / Field notesAI can do the work. Who owns the call?
Where automation helps—and where a person still has to answer for the result.
Read the article ↗From the socials@tobefrankliThe current Instagram channel. A place to connect social posts to useful, longer-form resources.
Open Instagram ↗