frankli Strategy · Acquisition · Revenue Let’s talk

The toolkit

Good tools.
Better judgment.

The tool is only useful if you know what to do with it. This library will keep the recommendations, use cases, and trade-offs together.

Research & searchBrand & designWebsites & conversionCRM & acquisitionAI & automationReporting & measurement
Candi’s pick / Search & research

Semrush

Use it to investigate search demand and organize keyword ideas before deciding which pages deserve investment. Start with the buyer’s question, then check whether the search intent fits your offer.

Our Semrush starting point ↗
Candi’s pick / WordPress SEO

Yoast

A WordPress SEO plugin for on-page checks and technical settings. Use the analysis to catch issues, then judge the page for a real reader. A green light is a check, not proof that the page will rank.

Our Yoast starting point ↗